Website Usability


Optimise digital touchpoints and journey by identifying attention and pain points and by examining users’ emotional responses and stress level.

Ad testing


A/B test existing advertisements and ad concepts by tracking visual attention, engagement and emotional responses in a element-by-element and second-by-second manner.

Product & Brand Audit

Store Atmospherics


Understand consumer perception toward products and brands by accurately examining subconscious emotional association and resonance in comparison to competitors.

Enhance in-store experience by tracking customer experience and satisfaction moment-by-moment in a scientific manner.

Sensory and Taste Testing


Generate effective sensory experience by objectively measuring consumers’ intention and affective responses.

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