Optimise digital touchpoints and journey by identifying attention and pain points and by examining users’ emotional responses and stress level.
A/B test existing advertisements and ad concepts by tracking visual attention, engagement and emotional responses in a element-by-element and second-by-second manner.
Product & Brand Audit
Understand consumer perception toward products and brands by accurately examining subconscious emotional association and resonance in comparison to competitors.
Enhance in-store experience by tracking customer experience and satisfaction moment-by-moment in a scientific manner.
Sensory and Taste Testing
Generate effective sensory experience by objectively measuring consumers’ intention and affective responses.