What We Do
Do you really know what your clients think, feel and want? Neurolytics is Western Australia's only biometric research company, providing an innovative solution to market research supported by years of psychological and biometric research.
Tracks facial expression to measure different emotional responses
such as joy, sadness, boredom, anger,
surprise, and disgust.
Tracks eye gaze and movement to determine visual attention and visual scan patterns.
Collects electrodermal and cardiac activity to examine excitement and engagement-related responses.
Acquires brain activity to examine memory processes and motivation to purchase.